05.24 | How to communicate sustainability.
A careful and sensitive policy towards environmental issues is increasingly a quality that bodies, associations and customers are looking for in the services and products offered by companies. If until recently sustainable design was just an advisable design practice, this is no longer the case: sustainability has become the big theme in the world today and is essential to be competitive on the market.
Many companies have already taken up this challenge, changing their brand identity to move in the direction of environmental ethics. Not only that: it has also become an increasingly required requirement to access new and fruitful markets, so it is necessary to communicate your commitment in a transparent manner, providing supporting data and results.
Being green, in fact, is not enough: communicating it in the wrong way is a mistake that can cost dearly, which is why it is essential to define the most suitable strategy with the company by creating communication projects to inform, excite and involve, starting from the assumption that the projects of sustainability must promote new values, supporting the change of consolidated habits.
